Follow The Links
So I’m going through my news dailys and noticed that WordPress 3.5.2 just released. Perfect timing since I was just getting ready to do some Friday night site backups I have scheduled. And sitting under the WordPress update notice in my admin dashboard is one other notice to update a plugin that I use on every site I design, Yoast’s WordPress SEO. Interesting seeing this because, a) they had just released an update the night before, and b) I had just read (they’re on my dailys) why they had to release a fix for the latest release. I like how Joost says “our fault…my bad” and then, “but if your site broke, then you deserve it”. But not so harshly. I was pretty sure I didn’t fall in the ‘deserving’ camp, but went ahead and checked that my host servers were PHP 5.3 anyway. They are, so I can agree with Yoast. More importantly, I enjoyed reading the ‘what I learned’ part.
Jumps to Genesis
Speaking of Yoast, they recently migrated their site over to the Genesis framework I’ve been looking at. Apparently, there may be a trend worth noting here since WPTavern reports that Google’s top webspam guru,Matt Cutts, just made the switch over to Genesis. The other Matt is already there. So that makes two SEO top guns and Mr. WordPress himself. Envy them.
Matt Cutts was using Thesis, which I had worked with for a previous client’s site. Word on the street was that Cutts switched over to Genesis due to an ongoing GPL rumble playing out in the community. Yoast mentions HTML5 and Schema.org in their migration post and I tend to believe that Matt Cutts is more concerned with SERPs, SEO, Schema markup, and stuff like that over dev politics. So am I. Genesis is made by Studiopress by Copyblogger Media. Copyblogger is all about content marketing – in a good way. So am I. Google search rankings continue to be more and more about website content these days, rather than just keywords. It all makes sense to me.
Follow the linkage
Did you follow the links through this post? Not the clickable ones, but the common thread that lead me from one story to the next like six degrees of you-know-who. Call me the human search spider. Speaking of which… It’s a little older – but still a very relevant video of how search works. It’s short, concise, and very simply explained by Matt Cutts himself. Now, I gotta get these updates and backups done. Enjoy.